Making the most of Twitter
BOMSS has a Twitter account which we use to network across the bariatric community and to engage new people in our work. Our Twitter account is @bariatricBOMSS and we tweet regularly. Join us!
To create a Twitter account go to http://twitter.com and follow on-screen instructions.
Making the most of Twitter
Tweet in a pleasant conversational tone. Strive for an approachable communication style and avoid jargon.
Ask questions. Tweets ending with a “?” typically get higher engagement than those without.
Employ a call to action. Make it clear what you want your followers to do and why. Ask them to call, click or share.
Make it shareable. Use helpful, newsworthy or inspiring content. When you write a Tweet, imagine how your followers will use it. How will it help them? Every Tweet should have a purpose.
Be a follower. Look for businesses you love, public service accounts, people you know or news sources you read. One way to find interesting accounts is check who those you know or admire are following.
A guide to using LinkedIn
LinkedIn allows you to list your contacts, see who they know, and then see who you’re connected to in turn. It’s focused on business users, so can be more professionally useful than other applications such as Facebook.
How to use LinkedIn
Firstly – make sure you’ve got a good profile. Think about how you want the world to see you – search engines will pick up your LinkedIn page. Spend some time on your profile to ensure that it is up to date and says the right things about you.
Then invite people to join your network. LinkedIn makes this easy, for example, you can import your address book from Outlook and send people invitations.
Getting a good profile
- Use a photo – and make it a good one. LinkedIn is a networking tool – and networking needs trust. So we need to see your face.
- Say where you work and describe your job accurately.
- Include your CV. If you have a good career history it helps people to take you more seriously.
- If you have a website, include the address. Mostly when people find you on LinkedIn, this will be their next click. You can include three website addresses, a Twitter page, Google+ and a blog.
- Your unique LinkedIn URL – You can customise the link that comes at the bottom of the main box describing you, to make it shorter and unique to you. This will encourage people to cut and paste it to others, you can include it in your email signature line, and it’s less confusing to people if it doesn’t have lots of numbers in it. Go to ‘edit your profile’ and the box for this is on the right hand side of the editing page, second box down.
- Recommendations – get some. Ask clients, ex-bosses and colleagues to recommend you. Feel free to suggest (or write for them) what you’d like to be known for to avoid vague references.